Purvaj - Modernizing the Wholesale Supply Chain
Technical Abstract
Project
Discovery.
Purvaj, a leading wholesale distributor, was facing operational inefficiencies due to its reliance on traditional order-taking methods. To overcome these limitations, a complete digital transformation was implemented. The result was a modern, API-driven platform that streamlined the entire supply chain—from order placement to delivery—making operations faster, more accurate, and scalable.
The Challenge.
1. Manual Order Collection: Sales representatives had to physically visit shops to take orders, consuming significant time and effort.
2. Communication Gaps: Orders were recorded on paper or shared verbally, leading to frequent errors and miscommunication.
3. No Real-time Visibility: Customers and administrators lacked access to live stock updates, order status, and delivery tracking.
4. Limited Scalability: The manual approach restricted the number of shops serviced daily and slowed business growth.
The Solution.
1. Online Ordering System: Customers and resellers can browse a digital catalog and place orders instantly via a mobile application.
2. Automated Workflow: Orders are processed automatically, eliminating manual entry errors and improving accuracy.
3. Real-time Tracking: Integration with a logistics system enables live tracking of orders from initiation to completion.
4. Centralized Platform: A Laravel-based backend with RESTful APIs ensures smooth communication between systems and scalability for future growth.
Key Results
Technical Deliverables
1. Advanced Product Catalog
-> Organized product listings with category-based structure and priority sorting
-> Multi-language support (Gujarati and Hindi) for better accessibility
-> Dynamic banners and promotional offers, including automated free product logic
2. Reseller Management Module
-> Dedicated dashboard for resellers
-> Ability to manage customers and place orders on their behalf
-> Maintains the traditional relationship-driven model while digitizing operations
3. Secure Authentication & Notifications
-> OTP-based login system for secure access
-> Real-time notifications via SMS and push notifications
-> Instant updates for order confirmations and delivery status
4. Intelligent Order Management
-> Duplicate order detection to prevent accidental repeat orders
-> Live order history for customers and administrators
-> Complete visibility of ongoing and past transactions